Pasibus
A brand system that grew from one food truck to a national chain
Introduction
Over four years I helped shape and maintain the visual identity of Pasibus as it grew from a single food truck into a restaurant brand with locations across Poland. My work covered the illustration system, the humorous tone of voice, typography, colour and graphic elements.
Problem: A fast-growing brand could easily lose its character.
Decision: Make illustration the core of the identity, with one humorous voice.
Result: One system across packaging, menus, merch and campaigns.
