In Asia
A logo that reveals the true face of a tiger.
Introduction
The In Asia logo evokes a sense of mystery, stimulating not only our taste buds but also our curiosity.
It transports us to an unfamiliar space, a jungle, where we come face to face with a tiger - one of Asia's symbolic animals. Traditionally, the tiger is associated with the element of wind. In a restaurant setting, it is easy to imagine that the tiger is the one spreading the delicious aromas straight from the kitchen.
The restaurant's logotype features a juxtaposition of two colors: strong pink and subdued green, which complement each other well. This combination allows the restaurant to stand out in the gastronomic market, which often lacks the courage to make bold design choices. To further enhance the logo, a design featuring
a tiger skin can be added.
By highlighting the tiger's eye, the logo can capture the audience's attention and emphasize the restaurant's character.










