X-Berry

Project Objective:

Xbery is a research and development team based in Wrocław, focused on technical solutions involving robotics, computer vision, and data processing.

The objective of this collaboration was to translate complex, highly technical topics into a clear and approachable visual language. I developed a set of illustrations used across one-pagers, internal presentations, and the company website, helping to make abstract systems easier to understand for both internal teams and external stakeholders.

The visual system was built around simplicity, clarity, and accessibility, using a restrained palette of reds, whites, and intermediate tones. The goal was to soften the perception of highly technical content and position the brand as more approachable and human, without losing precision or credibility.

These illustrations became part of the company’s broader communication toolkit, supporting both external presentation and internal alignment.