Under the Vibes

Project Objective:

Under the Vibes is a young music label and event platform rooted in techno and house culture, focused on both live events and music publishing.

The objective was to explore and define a bold, abstract visual direction that could support the energy of the music scene while remaining flexible across multiple applications. I developed a vinyl cover alongside a series of promotional posters, building a visual system based on strong abstraction, dynamic composition, and a carefully constructed color palette.

The goal was not only to create individual assets, but to establish a coherent visual foundation that could be used across future releases and promotional materials. The system was designed to support rapid communication in an event-driven context while maintaining a distinctive and recognizable identity.