Culto / Ragu Restaurant

Project Objective:

This long-term collaboration involved creating a range of visual assets for hospitality brands, from promotional materials and anniversary campaigns to custom illustrations supporting new business launches.

The work required translating each brand’s personality into a distinctive visual language while remaining consistent with its existing identity. For Ragu, this included a variety of graphic applications, selected examples of which are featured throughout this gallery. The collaboration later expanded to Culto, a new restaurant concept that called for a more expressive and unconventional approach.

The objective was to create illustrations that balanced humor, character, and a sense of cultural familiarity with a slightly surreal, eclectic tone. By combining brand colors, playful storytelling, and unexpected visual details, the artwork helped establish a memorable identity that could extend across the restaurant environment, printed materials, and large-format applications featured in this collection.